Aluna J: A peek in the boutique

Thursday, June 05, 2014

Ichi at Aluna J Norwich

Last week I went 'up the city' to Norwich to have a throrough browse around local independent boutique Aluna J during their open evening. It's a known fact that I'm a nosey parker and the opportunity to be among the first to look through the collection was not to be missed.

The evolution of Aluna J from an alcove with jewellery and accessories has seen them recently expanding into a full blown store with a wonderful range of handbags, scarves, jewellery and ladieswear. The stock was pretty cohesive and the layout was good. Sometimes boutiques can tend to feel rather empty but there was plenty on the rails to oogle over. The Ichi clothes are both stylish and wearable while being that bit different to the samey pieces you find on the high street. Coming soon to the boutique will be Geisha (exclusivity in Norfolk) and I'm excited about that!


There were so many pieces that I oohed and ahhed over; the handbags were right up my street (and I came home with a beauty which I posted about) with everything from mini clutches and ponyskin style purses through to totes with everything in between. This purple satchel caught my eye in all the right ways and the citrus coloured tunic dress called out in no uncertain terms.



I met Jo, the lady at the helm of the ship who had a chat with me about the boutique and the future of the store. It was great to see what they have achieved in such a short period of time and it bodes well for going forwards. The enthusiasm that Jo has for the boutique is infectious, she knows what she's doing and has made a great call with the stock; there were lots of ladies making buys so clearly I wasn't alone. Plus I adored the trousers that Jo was modelling, available in store!


There was a fantastic range of items, from the very affordable to investment pieces which is refreshing. I bought a LOVE bangle for £10 which I do adore and is something I can wear all the time which represents good value to me in the cost per wear. There were so many pretty pieces of jewellery so I didn't dwell for too long for fear of falling in love with more.

The scarves felt soft and flowy and priced at £15-£17.50 represented good buys for the quality and designs. I almost went for a scarf but at the last minute wanted a handbag slightly more.


If you see any pieces here that you fancy that aren't yet on the Aluna J online shop the just give Jo a tweet @Aluna_J and she'll sort you out! I nabbed a gorgeous green dress early which is Iching to be worn. (It made me laugh).


What do you think of the collection? I can't wait to see what delights will be coming from Geisha.

Are you a fan of independent boutiques?


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Sometimes I am sent items to feature as part of a post and these will be clearly mentioned as part of each post.Everything else is bought by myself. Any sponsored or collaboration posts will be clearly marked. Each post is my own content and all opinions are honest.